Designing Products, Experiences, and Marketing
For: Kent State University, UX Masters Program Role: Student, UX Lead When: Fall 2019 Summary This project required us to come up with a new app idea and create a working prototype. I decided that the market needed a better way for gamers to find friends that they would enjoy playing with based on more…
For: Nationwide Insurance | Role: Employee, Project Lead | 2016-2019 Summary In 2016 Nationwide’s affinity program invested in a thought leadership initiative to educate non-profit partners on how to craft a best-in-class member experience. I led the development of two major portions of this program, developing the website and managing all marketing and communications strategies. Using a variety of…
During my Information Architecture coursework at Kent State, we were tasked with updating a public library website. The Sharon (Massachusetts) Public Library website currently resembles many other public library sites that have not been modernized due to limited funding, and our goal was the make the site more user friendly through the information architecture of the site, i.e. organization, labeling, search, and navigation.
For: Kent State University, UX Masters Program Role: Student, UX Lead When: Spring 2020 Summary In this hypothetical scenario, PapaJohn’s has hired our design team to research the usability of their desktop ordering interface. Skills Applied Screener Questionaire Usability Scenarios Usability Tasks Remote Interviews Recording Forensics Interview Synthesis Quantitative Tasks Analysis Executive Communitcation Problem In…
In this academic scenario I was asked to design a streaming media services interface, aka a 10 Ft Interface. The client asked for two sample views that demonstrated how the Interface Design and remote control design would optimize usability.
My first end to end UX design project was to focused on a productivity app for to-dos and reminders. The project included user interviews, workflows, wireframes, and an interactive prototype.