Author: sethmsparks

Member Experience Network (Portfolio Piece)

By sethmsparks

For: Nationwide Insurance | Role: Employee, Project Lead | 2016-2019 Summary In 2016 Nationwide’s affinity program invested in a thought leadership initiative to educate non-profit partners on how to craft a best-in-class member experience. I led the development of two major portions of this program, developing the website and managing all marketing and communications strategies. Using a variety of…

Not Posting to Facebook News

By sethmsparks

Recently I decided to abstain from Social Media by posting less there, and starting a newsletter. I had quite a few friends and family sign-up, and the first edition can be read here. You can sign up to receive it here.

Sharon Public Library (Portfolio Piece)

By sethmsparks

During my Information Architecture coursework at Kent State, we were tasked with updating a public library website. The Sharon (Massachusetts) Public Library website currently resembles many other public library sites that have not been modernized due to limited funding, and our goal was the make the site more user friendly through the information architecture of the site, i.e. organization, labeling, search, and navigation.

We’ve got a lot to learn. Get started with Blinkist.

By sethmsparks

If you’re like me and feel like there’s too much to learn… to catch up on… to know in order to be an ally for the black community – then I’m going to recommend Blinkist. I’ve used it for years for business books, but I’m finding myself exploring other genres and domains lately. According to…

The Disney+ Launch Experience is Too Basic for 2020

By sethmsparks

I, along with about 10 million of my friends, logged in to Disney+ for the first time yesterday. Excited both by the shiny new app, and also by one of the most beloved collections of content ever known to man, I was one of the crazies who opted to pay for 3 years of the…

10 Ft Interface, Streaming Media (Portfolio Piece)

By sethmsparks

In this academic scenario I was asked to design a streaming media services interface, aka a 10 Ft Interface. The client asked for two sample views that demonstrated how the Interface Design and remote control design would optimize usability.

Week 7 – UXD Principles and Concepts

By sethmsparks

Our final week of Module 3: Visual Design and the final week of this course had us studying Aesthetics. We began the week with an overview of a variety of design principles like color, layers, transparency, textures, patterns, and contrast and how they are all defined and used in creating a cohesive, immersive, enjoyable design.…

Week 6 – UXD Principles and Concepts

By sethmsparks

Week 6 has been focused on typography. I’ve never been as consciously uncertain about every text formatting decision I’ve made as I was this week. Starting to learn about how text should be used, while you’re still not an expert is fairly disconcerting. However, after this week’s assignment, I feel a bit more competent in…