Member Experience Network (Portfolio Piece)

By sethmsparks

For: Nationwide Insurance | Role: Employee, Project Lead | 2016-2019 Summary In 2016 Nationwide’s affinity program invested in a thought leadership initiative to educate non-profit partners on how to craft a best-in-class member experience. I led the development of…

Not Posting to Facebook News

By sethmsparks

Recently I decided to abstain from Social Media by posting less there, and starting a newsletter. I had quite a few friends and family sign-up, and the first edition can be read here. You can…

Sharon Public Library (Portfolio Piece)

By sethmsparks

During my Information Architecture coursework at Kent State, we were tasked with updating a public library website. The Sharon (Massachusetts) Public Library website currently resembles many other public library sites that have not been modernized due to limited funding, and our goal was the make the site more user friendly through the information architecture of the site, i.e. organization, labeling, search, and navigation.

PapaJohn’s Usability Study

By user

Summary Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Methodology Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis,…

10 Ft Interface, Streaming Media (Portfolio Piece)

By sethmsparks

In this academic scenario I was asked to design a streaming media services interface, aka a 10 Ft Interface. The client asked for two sample views that demonstrated how the Interface Design and remote control design would optimize usability.

Week 7 – UXD Principles and Concepts

By sethmsparks

Our final week of Module 3: Visual Design and the final week of this course had us studying Aesthetics. We began the week with an overview of a variety of design principles like color, layers,…