Seth M. Sparks

Workshop resources

Free to use

Leveraging UX for CX Success

Altoona Chamber of Commerce · Business 101 · August 2022

If you attended my presentation to the Altoona Chamber of Commerce, “Leveraging UX principles for CX success online and off,” here are my slides and the matching worksheets to use on your own.

The five disciplines of UX that apply to CX design. Click to enlarge.

Slides

PPT

PowerPoint deck

Leveraging UX for CX Success

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Worksheets

01

Worksheet 1 · PDF

Step-by-step journey goals

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02

Worksheet 2 · PDF

UX planning

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More about this presentation

This presentation and workshop covers the basics of user experience design and how those principles can be applied to designing customer experiences, both online and off.

It was developed specifically for small businesses that need a quick, simple way to address gaps in the customer experience.

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