Designing Products, Experiences, and Marketing
It seems like I get a lot of e-mails from the companies I do business with. They usually find some reason to send me an e-mail trying to solicit more of my marginally profitable business, and very rarely do they make it past broca’s wall. Something I’ve noticed recently, however, is that I continue to…
“But Seth, you’re not a teacher.” I know that I’m not a teacher. In fact, the closest I’ve come to teaching was taking Fundamentals of Education in college, which required me to fulfill quite a few classroom hours with students. But my wife is a teacher. My wife teaches for a small school on the…
I work for an insurance company. I’m fairly new to this social media world, but have fallen madly in love with it. Pairing these two pieces of my life has been an inevitability really, and I finally have compiled some illustrative examples of why an insurance company would adopt social media marketing activities. I’m not…
On June 9th, I posted my thoughts on a stunt that WWE chairman Vince McMahon pulled on Monday Night Raw. On the show, Vince was giving out his own money to fans who entered the contest on-line, were able to answer their phone when called, and were able to give Vince the secret password. The…
Just a few interesting notes from the convention I worked last week. I more than likely missed a few observations serving free popcorn to the thousands upon thousands of Shriners that overtook St. Louis, but here are my most noted items. The Color Purple My colleague and I handed out hundreds of keychains and stress…
Ryan from “The Office” recently defined target markets as “a way of looking at subsets of a larger population in closely related demographic groups”. And while I agree with the definition, I feel like it’s old news. Nowadays, it seems like a company can target itself right into the ground. By setting your sights too…
As I watch Vince McMahon give away $1,000,000 of his own money tonight to WWE Raw viewers, I find myself wondering why. After the announcement that the password to claim the prize was “WWE Universe”, I started to think that this was really an elaborate marketing scheme to build awareness for a new WWE brand.…
I got this marketing piece in the mail the other day, and had to share how poorly it was done. I think the individual(s) responsible for this portion of the piece should seriously consider a career change. I was originally intrigued by the articles Cinderella story, but ended up laughing at the production quality of…
Businesses and people, both LOVE technology. The smell of a freshly opened box, the hum after the first power-up, the crisp speed of the initial load… It’s all very exciting, no matter what the new technology be; HDTVs, DVRs, computers, iPods, iPhones, or software. But everything technological comes at a price, beyond that of the…
I just got back from Babies-R-Us, and I have to admit that I have never been more thoroughly disgusted in the physical arrangement of a retail outlet. I was visiting Babies-R-Us since my boss is registered there for her new “little pig” as she calls it. So what did I need first? The kiosk that…