Category: Professional

Top Take Aways from @BrianSolis Keynote – #1

By sethmsparks

1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map) When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post titled “Report: The Rise of Social Advertising“. It’s…

Top Take Aways from @BrianSolis Keynote (Summary)

By sethmsparks

Click each Take Away for a detailed post. 1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map) When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post…

Are Scheduled Posts Too Insincere

By sethmsparks

I just listened to a relationship expert on the Today Show talking about the most common complaint of of his women patients: that their men don’t text enough. His solution for men facing the relationship issue, was to utilize a service that would let you plug in all your texts (to said woman) in the…

Killing Very Powerful Memories – Part 2 of 2

By sethmsparks

So you’ve read my thoughts on how we form very powerful memories, but my Harry Potter fanboy mind got to thinking… If these “memory” Horcruxes cause pain to us, can we go about “killing” the memory associated with the Horcrux? In some instances, I could see the real benefit. And I guess the answer lies…

Very Powerful Memories (Part I of II)

By sethmsparks

I was thinking about memories while lying in bed (where I do most of my thinking) when it hit me, that very powerful memories are created through the right mix of situational elements. But from my experience, creating a very powerful memory isn’t as simple as being somewhere and having something happen. Creating a powerful…

A $7 Cup of Coffee

By sethmsparks

Who would buy a $7 cup of coffee? Simply put, I would. Or at least, I have been lately. Today even. A Starbucks large mocha frappuccino made with soy milk and two extra shots of espresso. Thinking more about it, I’m not sure it’s something I’m proud of. I see it similar to someone paying…

3 Rules for Successful Partnership Marketing

By sethmsparks

My department is founded on the principle that one business can utilize the customer base of another business to market its product and achieve mutually profitable results. The success of this kind of program is rooted in the hope that the individuals you are granted marketing access to, have a deep connection with their business. …

6 Things I Want Tweeted NOW

By sethmsparks

Twitter is awesome.  There’s no denying it.  There are haters for sure, but daily Tweets have become as much a part of my lifestyle as clean underwear. (Which is a necessity.) Over the last few months, I’ve thought about local places not using Twitter that I would love to see. Here are the places and…

Google Voice Transcription – Tested

By sethmsparks

As you may have heard, a long while back Google bought a little start-up called GrandCentral.com.  I was lucky enough to get a GrandCentral account setup while the beta was still available, and use it as a contact number for work-related calls, so I don’t have to give the 4,000 people that see my e-mail…

Dirty Business Practice 1

By sethmsparks

For the last two winters, the Ankeny video and game rental company Hollywood Video has done something that bugged me. I’ve done nothing more than lived with it, until now. Never thinking about how Hollywood Video’s actions might impact certain individuals, I was seeing only the side of the employees at the shop. So what’s…