Designing Products, Experiences, and Marketing
For a long time, a Facebook like has been a public demonstration of someone showing that they value something. And for years, people have clamored for a Dislike option as well. Facebook has never given in though, and has avoided much “Troll”ery on the site. However, the problem is that by focusing solely on the the Like,…
You know when you read something, and you typically hear your own “inner voice” reading the words? Well, I’ve noticed something recently about the voices that read text aloud in my head. I’ve noticed less and less of the words being read by my own inner voice, and often find the words being read by…
What It Is MoviePass (in beta right now) is a Netflix-like service for watching movies in theaters. The premise is pretty simple, for $30 a month you get admission to one movie (with a limit of one viewing per movie) per day. Using the service is very easy too, just sign up for the service…
I was one of a lucky few to pick-up a Wii U at the midnight release on 11/18. With this being the first new Nintendo console product launch in six years, I was eagerly awaiting its debut. After spending a couple hours with the console, I have a few thoughts to share. 1) The Gamepad…
These metrics are pulled from an old Wizard of Ads Monday Morning Memo. I’m logging them here so that I can get rid of the slip of paper I had them manually written on. Each has a description paraphrased from the Wizard, as well as my take on each’s importance. 1) Share of Voice The…
Yesterday I commented on Twitter how I’d like to see how Hubspots software actually worked in the real world. I’ve been impressed with the white papers, and the big brains of social media and inbound marketing have given them a fair amount of praise, so I think the product is legitimate. This morning I had…
I spent some time this morning finishing up my course entries into LinkedIn, and encountered a couple annoying issues, so I thought I’d share them and how to prepare for / work through them, Issue 1 – The “pretty editor” This is the blue entry form that displays above your profile after you get the…
This is a video I did for Central promoting the 150th anniversary. It ran on CCTV in Pella. Central College 150th Anniversary Gala Commercial
3) The Connected Consumer Brian has been talking about his theory for Generation C, or “The Connected Generation” for a while now. This group is comprised of individuals from nearly all other Western defined generations like Gen-Me, Gen-X, Gen-Y and even the Baby Boomers. Connected Consumers are always “on”, and sometimes similarly coined the “Always…
2) “In an era of Digital Darwinism, no business is too big to fail or too small to succeed.” Brian defines Digital Darwinism as “the evolution of consumer behavior when society & technology evolve faster than your ability to adapt”. Basically, consumers are adapting to new technology faster than ever before, and big businesses that…