Designing Products, Experiences, and Marketing
Ryan from “The Office” recently defined target markets as “a way of looking at subsets of a larger population in closely related demographic groups”. And while I agree with the definition, I feel like it’s old news. Nowadays, it seems like a company can target itself right into the ground. By setting your sights too…
As I watch Vince McMahon give away $1,000,000 of his own money tonight to WWE Raw viewers, I find myself wondering why. After the announcement that the password to claim the prize was “WWE Universe”, I started to think that this was really an elaborate marketing scheme to build awareness for a new WWE brand.…
I got this marketing piece in the mail the other day, and had to share how poorly it was done. I think the individual(s) responsible for this portion of the piece should seriously consider a career change. I was originally intrigued by the articles Cinderella story, but ended up laughing at the production quality of…
Businesses and people, both LOVE technology. The smell of a freshly opened box, the hum after the first power-up, the crisp speed of the initial load… It’s all very exciting, no matter what the new technology be; HDTVs, DVRs, computers, iPods, iPhones, or software. But everything technological comes at a price, beyond that of the…
I just got back from Babies-R-Us, and I have to admit that I have never been more thoroughly disgusted in the physical arrangement of a retail outlet. I was visiting Babies-R-Us since my boss is registered there for her new “little pig” as she calls it. So what did I need first? The kiosk that…
You hear it a lot as a consumer in today’s marketplace. You hear it almost every time anything goes wrong from the “service” representative that is “assisting” you. “I wish there was something I could do, but my hands are tied.” I have heard this so many times in the last two months that I…