Designing Products, Experiences, and Marketing
Who would buy a $7 cup of coffee? Simply put, I would. Or at least, I have been lately. Today even. A Starbucks large mocha frappuccino made with soy milk and two extra shots of espresso. Thinking more about it, I’m not sure it’s something I’m proud of. I see it similar to someone paying…
My department is founded on the principle that one business can utilize the customer base of another business to market its product and achieve mutually profitable results. The success of this kind of program is rooted in the hope that the individuals you are granted marketing access to, have a deep connection with their business. …
Twitter is awesome. There’s no denying it. There are haters for sure, but daily Tweets have become as much a part of my lifestyle as clean underwear. (Which is a necessity.) Over the last few months, I’ve thought about local places not using Twitter that I would love to see. Here are the places and…
As you may have heard, a long while back Google bought a little start-up called GrandCentral.com. I was lucky enough to get a GrandCentral account setup while the beta was still available, and use it as a contact number for work-related calls, so I don’t have to give the 4,000 people that see my e-mail…
For the last two winters, the Ankeny video and game rental company Hollywood Video has done something that bugged me. I’ve done nothing more than lived with it, until now. Never thinking about how Hollywood Video’s actions might impact certain individuals, I was seeing only the side of the employees at the shop. So what’s…
It seems like I get a lot of e-mails from the companies I do business with. They usually find some reason to send me an e-mail trying to solicit more of my marginally profitable business, and very rarely do they make it past broca’s wall. Something I’ve noticed recently, however, is that I continue to…
“But Seth, you’re not a teacher.” I know that I’m not a teacher. In fact, the closest I’ve come to teaching was taking Fundamentals of Education in college, which required me to fulfill quite a few classroom hours with students. But my wife is a teacher. My wife teaches for a small school on the…
I work for an insurance company. I’m fairly new to this social media world, but have fallen madly in love with it. Pairing these two pieces of my life has been an inevitability really, and I finally have compiled some illustrative examples of why an insurance company would adopt social media marketing activities. I’m not…
On June 9th, I posted my thoughts on a stunt that WWE chairman Vince McMahon pulled on Monday Night Raw. On the show, Vince was giving out his own money to fans who entered the contest on-line, were able to answer their phone when called, and were able to give Vince the secret password. The…
Just a few interesting notes from the convention I worked last week. I more than likely missed a few observations serving free popcorn to the thousands upon thousands of Shriners that overtook St. Louis, but here are my most noted items. The Color Purple My colleague and I handed out hundreds of keychains and stress…