Designing Products, Experiences, and Marketing
Yesterday I commented on Twitter how I’d like to see how Hubspots software actually worked in the real world. I’ve been impressed with the white papers, and the big brains of social media and inbound marketing have given them a fair amount of praise, so I think the product is legitimate. This morning I had…
I spent some time this morning finishing up my course entries into LinkedIn, and encountered a couple annoying issues, so I thought I’d share them and how to prepare for / work through them, Issue 1 – The “pretty editor” This is the blue entry form that displays above your profile after you get the…
This is a video I did for Central promoting the 150th anniversary. It ran on CCTV in Pella. Central College 150th Anniversary Gala Commercial
3) The Connected Consumer Brian has been talking about his theory for Generation C, or “The Connected Generation” for a while now. This group is comprised of individuals from nearly all other Western defined generations like Gen-Me, Gen-X, Gen-Y and even the Baby Boomers. Connected Consumers are always “on”, and sometimes similarly coined the “Always…
2) “In an era of Digital Darwinism, no business is too big to fail or too small to succeed.” Brian defines Digital Darwinism as “the evolution of consumer behavior when society & technology evolve faster than your ability to adapt”. Basically, consumers are adapting to new technology faster than ever before, and big businesses that…
1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map) When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post titled “Report: The Rise of Social Advertising“. It’s…
Click each Take Away for a detailed post. 1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map) When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post…
I just listened to a relationship expert on the Today Show talking about the most common complaint of of his women patients: that their men don’t text enough. His solution for men facing the relationship issue, was to utilize a service that would let you plug in all your texts (to said woman) in the…
So you’ve read my thoughts on how we form very powerful memories, but my Harry Potter fanboy mind got to thinking… If these “memory” Horcruxes cause pain to us, can we go about “killing” the memory associated with the Horcrux? In some instances, I could see the real benefit. And I guess the answer lies…
I was thinking about memories while lying in bed (where I do most of my thinking) when it hit me, that very powerful memories are created through the right mix of situational elements. But from my experience, creating a very powerful memory isn’t as simple as being somewhere and having something happen. Creating a powerful…