Designing Products, Experiences, and Marketing
This morning I stumbled my way into a Google Hangout with none other than Joseph Jaffe. You know, the author of two of the best marketing books you’ll find, host of the Across the Sound Podcast, and founder of Evol8tion LLC. I noticed a tweet from him this morning inviting folks to join his Madison to…
The future of the productive and engaged business will be focused on finding right fit employees based on skills and values without geographic boundaries. Today most companies hire talent under geographic limitations, such as the applicant curently living near, or being willing to reloacted to, the businesses office. This limitation in the candidate pool is…
The Book Leading with Wisdom isn’t your typical leadership book. Namely because it’s centered on a different kind of leader than you’re used to reading about. The wisdom shared (through the author’s Sages) crafts a long-term leader, by exposing the traits and habits that cultivate an organic following built around purpose and emotion. Relationship with…
To personally kick off my Social Brand Forum 2013 experience, I thought I’d take a cynical/satirical stab at bringing a decade old Ska Rock song (yes, I still listen to RBF consistently) into 2013 relevancy with just a few minor tweaks. Without further ado, to the tune of Don’t Start a Band by Reel Big…
Monday (AM Commute): Six Pixels of Separation – Mitch Joel I’ve listened to every episode for nearly a year and a half now, and have gone back through to listen to many older ones. Mitch is a brilliant guy, and has a fantastic ability to connect elements in the digital and marketing environments that most…
I’m not a big complainer, but sometimes there are just those days when everything goes the wrong way. My day today? 1) Wife got rear-ended in a hit and run on the way to work. That means phone calls, $500 out of our pocket for an insurance deductible, scheduling a service and figuring our alternate…
<summary> Membership organizations are commonly built to help individuals support a cause they care about or a discipline they connect with. In business, marketing has evolved in include a satisfaction element to the consumer transaction, which has heightened the importance of branding. Branding led to the permeation of…
I’m in a Unique Position I’m not special. But I do recognize that I’m a demographic outlier. I was born in 1982, one of the very first Millennials. I’m an elderly enough Gen Yer to have an established, well-enough paying job that I have a little discretionary income. But even though I’m a Millennial on…