Category: Marketing

Crashing Hangouts

By sethmsparks

This morning I stumbled my way into a Google Hangout with none other than Joseph Jaffe. You know, the author of two of the best marketing books you’ll find, host of the Across the Sound Podcast, and founder of Evol8tion LLC. I noticed a tweet from him this morning inviting folks to join his Madison to…

Productive Business is All (Nothing) About Geography

By sethmsparks

The future of the productive and engaged business will be focused on finding right fit employees based on skills and values without geographic boundaries. Today most companies hire talent under geographic limitations, such as the applicant curently living near, or being willing to reloacted to, the businesses office. This limitation in the candidate pool is…

Leading with Wisdom

By sethmsparks

Leading with Wisdom by Jann Freed emphasizes a mindful, authentic approach to leadership, aimed at fostering purpose-driven, compassionate, and resilient leaders. The book outlines eight essential practices, blending self-awareness and empathy. Through personal reflection, the reader explores actionable steps to enhance leadership both professionally and personally, promoting an impactful, legacy-centered leadership style.

Don’t Start a Blog ( H/T to @ReelBigFish )

By sethmsparks

To personally kick off my Social Brand Forum 2013 experience, I thought I’d take a cynical/satirical stab at bringing a decade old Ska Rock song (yes, I still listen to RBF consistently) into 2013 relevancy with just a few minor tweaks. Without further ado, to the tune of Don’t Start a Band by Reel Big…

How I Podcast

By sethmsparks

Monday (AM Commute): Six Pixels of Separation – Mitch Joel  I’ve listened to every episode for nearly a year and a half now, and have gone back through to listen to many older ones. Mitch is a brilliant guy, and has a fantastic ability to connect elements in the digital and marketing environments that most…

One of Those Days

By sethmsparks

I’m not a big complainer, but sometimes there are just those days when everything goes the wrong way. My day today? 1) Wife got rear-ended in a hit and run on the way to work. That means phone calls, $500 out of our pocket for an insurance deductible, scheduling a service and figuring our alternate…

Why Businesses are Starting to Act Like Non-Profits

By sethmsparks

              <summary> Membership organizations are commonly built to help individuals support a cause they care about or a discipline they connect with. In business, marketing has evolved in include a satisfaction element to the consumer transaction, which has heightened the importance of branding. Branding led to the permeation of…

Where Small Businesses Fail with Gen Y

By sethmsparks

I’m in a Unique Position I’m not special. But I do recognize that I’m a demographic outlier. I was born in 1982, one of the very first Millennials. I’m an elderly enough Gen Yer to have an established, well-enough paying job that I have a little discretionary income. But even though I’m a Millennial on…