Designing Products, Experiences, and Marketing
The amount of time you spend unwittingly watching ads throughout your day is appalling. We often hear the statistic of how many ads we see throughout the day, but we don’t think about how that exposure translates to time. If you want time back to be productive, or even just to watch more Netflix, pay…
Ever catch yourself thinking, “Maybe I’m just not leadership material”? Or perhaps you’re wondering why your leadership mojo isn’t landing like it should? Say hello to Distributed Leadership—a game-changing approach that proves you don’t have to be a flawless leader to make a big impact. By tapping into key leadership skills like sense-making, relating, visioning,…
For: Nationwide Insurance | Role: Employee, Project Lead | 2016-2019 Summary In 2016 Nationwide’s affinity program invested in a thought leadership initiative to educate non-profit partners on how to craft a best-in-class member experience. I led the development of two major portions of this program, developing the website and managing all marketing and communications strategies. Using a variety of…
Recently I decided to abstain from Social Media by posting less there and starting a newsletter instead. I had quite a few friends and family sign-up, and the first edition can be read here. You can sign up to receive it here.
Gamification Origins Gamification is a stupid word. I think at this point just about all of us agree on that. Yet despite the words silliness, the definition is important: the process of applying game-based elements to non-game activities. We humans have been trying to gamify non-game situations (at least knowingly, at scale, in business, according…
I was selected by publisher Kogan Page to read an advance copy of one of their upcoming titles, The Gen Z Frequency (scheduled for release on September 28). Over the last few weeks, I’ve worked my way through the text with relative ease. It’s a well written, fun book. In what I would now call…
It’s more than the gamification buzz that’s been thrown around. I’m a total nerd. It took me a long time to realize how big of a nerd I really am though. In high school, I was friends with people that played sports (when I did not). Being friends with “jocks” clouded my self-assessment accuracy, and…
I’m not ashamed to admit that I’m what some people would call a Nerdfighter. And one of the guys (John Green) that “founded” the vlog that created the community now known as Nerdfighteria recently spoke to an audience of advertisers at Brandcast 2015 (an event held by Google to celebrate YouTube’s 10th birthaversary). Being a…
This is not a post about MeerKat per se. And it’s not a post about Snapchat per se. But IT IS a post about how both of these apps are influencing a change in perspective on something that has been culturally defined for almost a century. I have a tiny bit of experience in video…
