Category: Experience Design

GetTogether: Find Friends to Game With (Portfolio Piece)

By sethmsparks

For: Kent State University, UX Masters Program Role: Student, UX Lead When: Fall 2019 Summary This project required us to come up with a new app idea and create a working prototype. I decided that the market needed a better way for gamers to find friends that they would enjoy playing with based on more…

Member Experience Network (Portfolio Piece)

By sethmsparks

For: Nationwide Insurance | Role: Employee, Project Lead | 2016-2019 Summary In 2016 Nationwide’s affinity program invested in a thought leadership initiative to educate non-profit partners on how to craft a best-in-class member experience. I led the development of two major portions of this program, developing the website and managing all marketing and communications strategies. Using a variety of…

The Disney+ Launch Experience is Too Basic for 2020

By sethmsparks

I, along with about 10 million of my friends, logged in to Disney+ for the first time yesterday. Excited both by the shiny new app, and also by one of the most beloved collections of content ever known to man, I was one of the crazies who opted to pay for 3 years of the…

eBay’s iPhone App has a Critical Flaw

By sethmsparks

That’s a fairly drastic headline, but I had something happen to me today that was the result of a feature glitch on eBay’s app.  Two weeks ago I sold my iPad on eBay. The buyer evidently didn’t bother looking at the pictures, and then complained about scratches on the 3 year old iPad 2. Because…

Hearing Stranger’s Voices

By sethmsparks

You know when you read something, and you typically hear your own “inner voice” reading the words? Well, I’ve noticed something recently about the voices that read text aloud in my head. I’ve noticed less and less of the words being read by my own inner voice, and often find the words being read by…