Designing Products, Experiences, and Marketing
The amount of time you spend unwittingly watching ads throughout your day is appalling. We often hear the statistic of how many ads we see throughout the day, but we don’t think about how that exposure translates to time. If you want time back to be productive, or even just to watch more Netflix, pay…
Ever catch yourself thinking, “Maybe I’m just not leadership material”? Or perhaps you’re wondering why your leadership mojo isn’t landing like it should? Say hello to Distributed Leadership—a game-changing approach that proves you don’t have to be a flawless leader to make a big impact. By tapping into key leadership skills like sense-making, relating, visioning,…
For: Kent State University, UX Masters Program Role: Student, UX Lead When: Fall 2019 Summary This project required us to come up with a new app idea and create a working prototype. I decided that the market needed a better way for gamers to find friends that they would enjoy playing with based on more…
For: Nationwide Insurance | Role: Employee, Project Lead | 2016-2019 Summary In 2016 Nationwide’s affinity program invested in a thought leadership initiative to educate non-profit partners on how to craft a best-in-class member experience. I led the development of two major portions of this program, developing the website and managing all marketing and communications strategies. Using a variety of…
Recently I decided to abstain from Social Media by posting less there and starting a newsletter instead. I had quite a few friends and family sign-up, and the first edition can be read here. You can sign up to receive it here.
I, along with about 10 million of my friends, logged in to Disney+ for the first time yesterday. Excited both by the shiny new app, and also by one of the most beloved collections of content ever known to man, I was one of the crazies who opted to pay for 3 years of the…
Gamification Origins Gamification is a stupid word. I think at this point just about all of us agree on that. Yet despite the words silliness, the definition is important: the process of applying game-based elements to non-game activities. We humans have been trying to gamify non-game situations (at least knowingly, at scale, in business, according…
I was selected by publisher Kogan Page to read an advance copy of one of their upcoming titles, The Gen Z Frequency (scheduled for release on September 28). Over the last few weeks, I’ve worked my way through the text with relative ease. It’s a well written, fun book. In what I would now call…
It’s more than the gamification buzz that’s been thrown around. I’m a total nerd. It took me a long time to realize how big of a nerd I really am though. In high school, I was friends with people that played sports (when I did not). Being friends with “jocks” clouded my self-assessment accuracy, and…
