Category: Marketing

Not Posting to Facebook News

By sethmsparks

Recently I decided to abstain from Social Media by posting less there, and starting a newsletter. I had quite a few friends and family sign-up, and the first edition can be read here. You can sign up to receive it here.

Gamification is Poised for a Podcast-like Resurgence

By sethmsparks

Gamification Origins Gamification is a stupid word. I think at this point just about all of us agree on that. Yet despite the words silliness, the definition is important: the process of applying game-based elements to non-game activities. We humans have been trying to gamify non-game situations (at least knowingly, at scale, in business, according…

What is The Gen Z Frequency?

By sethmsparks

I was selected by publisher Kogan Page to read an advance copy of one of their upcoming titles, The Gen Z Frequency (scheduled for release on September 28). Over the last few weeks, I’ve worked my way through the text with relative ease. It’s a well written, fun book. In what I would now call…

What Can Video Game Design Teach Marketers?

By sethmsparks

It’s more than the gamification buzz that’s been thrown around. I’m a total nerd. It took me a long time to realize how big of a nerd I really am though. In high school, I was friends with people that played sports (when I did not). Being friends with “jocks” clouded my self-assessment accuracy, and…

Learning From John Green at Brandcast 2015

By sethmsparks

I’m not ashamed to admit that I’m what some people would call a Nerdfighter. And one of the guys (John Green) that “founded” the vlog that created the community now known as Nerdfighteria recently spoke to an audience of advertisers at Brandcast 2015 (an event held by Google to celebrate YouTube’s 10th birthaversary). Being a…

Crashing Hangouts

By sethmsparks

This morning I stumbled my way into a Google Hangout with none other than Joseph Jaffe. You know, the author of two of the best marketing books you’ll find, host of the Across the Sound Podcast, and founder of Evol8tion LLC. I noticed a tweet from him this morning inviting folks to join his Madison to…

Goings On

By sethmsparks

Hey friends! I was just taking inventory of some of the stuff I’ve been working on over the last few months, and decided to capture it all here, with links and stuff! I’ve been all over the place, but I’ll try to give a little context as to what I’ve been spending time on, and…