You’re Getting Screwed by Ads

By sethmsparks

The amount of time you spend unwittingly watching ads throughout your day is appalling. We often hear the statistic of how many ads we see throughout the day, but we don’t think about how that…

The Four Most Basic Leadership Fundamentals

By sethmsparks

Ever catch yourself thinking, “Maybe I’m just not leadership material”? Or perhaps you’re wondering why your leadership mojo isn’t landing like it should? Say hello to Distributed Leadership—a game-changing approach that proves you don’t have…

Member Experience Network (Portfolio Piece)

By sethmsparks

For: Nationwide Insurance | Role: Employee, Project Lead | 2016-2019 Summary In 2016 Nationwide’s affinity program invested in a thought leadership initiative to educate non-profit partners on how to craft a best-in-class member experience. I led the development of…

Not Posting to Facebook News

By sethmsparks

Recently I decided to abstain from Social Media by posting less there and starting a newsletter instead. I had quite a few friends and family sign-up, and the first edition can be read here. You…

Sharon Public Library (Portfolio Piece)

By sethmsparks

During my Information Architecture coursework at Kent State, we were tasked with updating a public library website. The Sharon (Massachusetts) Public Library website currently resembles many other public library sites that have not been modernized due to limited funding, and our goal was the make the site more user friendly through the information architecture of the site, i.e. organization, labeling, search, and navigation.