Designing Products, Experiences, and Marketing
I did something similar to this before my surgery. I actually scheduled an email through @mailchimp for 90 days out to a select group of people. I figured if I wasn’t dead, I would at some point be on a computer and able to turn the scheduled e-mail off. Not quite as elaborate as a…
A couple of years ago I was on a plane home from Columbus, OH trying to use my netbook. I had an Acer Aspire One, which has the weird mouse touchpad with keys on the sides rather than below. As a bigger guy, trying to use laptop touchpads in general on planes is tough, having…
So you’ve read my thoughts on how we form very powerful memories, but my Harry Potter fanboy mind got to thinking… If these “memory” Horcruxes cause pain to us, can we go about “killing” the memory associated with the Horcrux? In some instances, I could see the real benefit. And I guess the answer lies…
I was thinking about memories while lying in bed (where I do most of my thinking) when it hit me, that very powerful memories are created through the right mix of situational elements. But from my experience, creating a very powerful memory isn’t as simple as being somewhere and having something happen. Creating a powerful…
I stole that title. It’s the same title as one of my favorite Wizard of Ads Monday Morning Memos. I stole it to capture your attention. I stole it because this morning I became fearful of something less than death. To help myself rationalize and calm the fear, repeating the simple statement “I did not…
Who would buy a $7 cup of coffee? Simply put, I would. Or at least, I have been lately. Today even. A Starbucks large mocha frappuccino made with soy milk and two extra shots of espresso. Thinking more about it, I’m not sure it’s something I’m proud of. I see it similar to someone paying…
My department is founded on the principle that one business can utilize the customer base of another business to market its product and achieve mutually profitable results. The success of this kind of program is rooted in the hope that the individuals you are granted marketing access to, have a deep connection with their business. …
Twitter is awesome. There’s no denying it. There are haters for sure, but daily Tweets have become as much a part of my lifestyle as clean underwear. (Which is a necessity.) Over the last few months, I’ve thought about local places not using Twitter that I would love to see. Here are the places and…
As you may have heard, a long while back Google bought a little start-up called GrandCentral.com. I was lucky enough to get a GrandCentral account setup while the beta was still available, and use it as a contact number for work-related calls, so I don’t have to give the 4,000 people that see my e-mail…