Designing Products, Experiences, and Marketing
3) The Connected Consumer Brian has been talking about his theory for Generation C, or “The Connected Generation” for a while now. This group is comprised of individuals from nearly all other Western defined generations like Gen-Me, Gen-X, Gen-Y and even the Baby Boomers. Connected Consumers are always “on”, and sometimes similarly coined the “Always…
2) “In an era of Digital Darwinism, no business is too big to fail or too small to succeed.” Brian defines Digital Darwinism as “the evolution of consumer behavior when society & technology evolve faster than your ability to adapt”. Basically, consumers are adapting to new technology faster than ever before, and big businesses that…
1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map) When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post titled “Report: The Rise of Social Advertising“. It’s…
Click each Take Away for a detailed post. 1) People Don’t Look at Ads on Web-Pages (Eye Movement Visualization Heat Map) When Brian presented this slide I saw a lot of note and picture taking. Evidently a hot bit of info. It’s actually something that he had used in an August 1, 2011 blog post…
I just listened to a relationship expert on the Today Show talking about the most common complaint of of his women patients: that their men don’t text enough. His solution for men facing the relationship issue, was to utilize a service that would let you plug in all your texts (to said woman) in the…
One of my favorite e-mails of all time! Never mind the whole “friends & family” piece, which after 3 years is still fundamentally wrong about my Twitter network. ———- Forwarded message ———- From: Twitter <noreply@twitter.com> Date: Tue, May 6, 2008 at 12:34 PM Subject: Welcoming you to Twitter! To: Seth M. Sparks Hello, new Twitter-er!…
I did something similar to this before my surgery. I actually scheduled an email through @mailchimp for 90 days out to a select group of people. I figured if I wasn’t dead, I would at some point be on a computer and able to turn the scheduled e-mail off. Not quite as elaborate as a…
A couple of years ago I was on a plane home from Columbus, OH trying to use my netbook. I had an Acer Aspire One, which has the weird mouse touchpad with keys on the sides rather than below. As a bigger guy, trying to use laptop touchpads in general on planes is tough, having…
So you’ve read my thoughts on how we form very powerful memories, but my Harry Potter fanboy mind got to thinking… If these “memory” Horcruxes cause pain to us, can we go about “killing” the memory associated with the Horcrux? In some instances, I could see the real benefit. And I guess the answer lies…
I was thinking about memories while lying in bed (where I do most of my thinking) when it hit me, that very powerful memories are created through the right mix of situational elements. But from my experience, creating a very powerful memory isn’t as simple as being somewhere and having something happen. Creating a powerful…