Designing Products, Experiences, and Marketing
You know when you read something, and you typically hear your own “inner voice” reading the words? Well, I’ve noticed something recently about the voices that read text aloud in my head. I’ve noticed less and less of the words being read by my own inner voice, and often find the words being read by…
When a business wants to be realistic about itself and measure its performance across multiple facets beyond a single metric like profit, it typically introduces one of the many varieties of a balanced scorecard. I’ve been through the annual balanced scorecard development process a couple of times, and have grown accustomed to its versatility. As…
What It Is MoviePass (in beta right now) is a Netflix-like service for watching movies in theaters. The premise is pretty simple, for $30 a month you get admission to one movie (with a limit of one viewing per movie) per day. Using the service is very easy too, just sign up for the service…
I was one of a lucky few to pick-up a Wii U at the midnight release on 11/18. With this being the first new Nintendo console product launch in six years, I was eagerly awaiting its debut. After spending a couple hours with the console, I have a few thoughts to share. 1) The Gamepad…
These metrics are pulled from an old Wizard of Ads Monday Morning Memo. I’m logging them here so that I can get rid of the slip of paper I had them manually written on. Each has a description paraphrased from the Wizard, as well as my take on each’s importance. 1) Share of Voice The…
Yesterday I commented on Twitter how I’d like to see how Hubspots software actually worked in the real world. I’ve been impressed with the white papers, and the big brains of social media and inbound marketing have given them a fair amount of praise, so I think the product is legitimate. This morning I had…
I spent some time this morning finishing up my course entries into LinkedIn, and encountered a couple annoying issues, so I thought I’d share them and how to prepare for / work through them, Issue 1 – The “pretty editor” This is the blue entry form that displays above your profile after you get the…
This is a video I did for Central promoting the 150th anniversary. It ran on CCTV in Pella. Central College 150th Anniversary Gala Commercial
Last week I received a request from Central College (sent out to all Alumni) seeking advice for the incoming freshman class and graduating seniors from former students. I sat thinking deeply for a minute, and then started writing down the “tips” that were jumping into my head. One after another, I jotted an idea with…
Last week I received a request from Central College (sent out to all Alumni) seeking advice for the incoming freshman class and graduating seniors from former students. I sat thinking deeply for a minute, and then started writing down the “tips” that were jumping into my head. One after another, I jotted an idea with some…