Designing Products, Experiences, and Marketing
To personally kick off my Social Brand Forum 2013 experience, I thought I’d take a cynical/satirical stab at bringing a decade old Ska Rock song (yes, I still listen to RBF consistently) into 2013 relevancy with just a few minor tweaks. Without further ado, to the tune of Don’t Start a Band by Reel Big…
Monday (AM Commute): Six Pixels of Separation – Mitch Joel I’ve listened to every episode for nearly a year and a half now, and have gone back through to listen to many older ones. Mitch is a brilliant guy, and has a fantastic ability to connect elements in the digital and marketing environments that most…
That’s a fairly drastic headline, but I had something happen to me today that was the result of a feature glitch on eBay’s app. Two weeks ago I sold my iPad on eBay. The buyer evidently didn’t bother looking at the pictures, and then complained about scratches on the 3 year old iPad 2. Because…
I’m not a big complainer, but sometimes there are just those days when everything goes the wrong way. My day today? 1) Wife got rear-ended in a hit and run on the way to work. That means phone calls, $500 out of our pocket for an insurance deductible, scheduling a service and figuring our alternate…
<summary> Membership organizations are commonly built to help individuals support a cause they care about or a discipline they connect with. In business, marketing has evolved in include a satisfaction element to the consumer transaction, which has heightened the importance of branding. Branding led to the permeation of…
I’m in a Unique Position I’m not special. But I do recognize that I’m a demographic outlier. I was born in 1982, one of the very first Millennials. I’m an elderly enough Gen Yer to have an established, well-enough paying job that I have a little discretionary income. But even though I’m a Millennial on…
I’d like to start by sharing a bio on Mitch, but there’s entirely too much to list. If you’d like some background and context on his experience and qualifications head over to the Google. There you can find his blog, books, HBR posts, podcast, previous speaking engagements, AdAge Power 150 Ranking, and lots of other…
Getting Out the Wire Cutters In January, I suspended my DirecTV service. If you’re with DirecTV, you can actually turn off your service while maintaining your account. You don’t pay any bills for the selected duration (max of 6 months), you keep all of your equipment, and when the service comes back on it’s like…
I spent some time chatting with my ISP yesterday about their services. I had a fairly simple question about available packages, and how I could increase my monthly data allowance (which I didn’t know existed until last weekend – more on that later). Evidently their rules, and the systems and social media policies that are…