Designing Products, Experiences, and Marketing
<summary> Membership organizations are commonly built to help individuals support a cause they care about or a discipline they connect with. In business, marketing has evolved in include a satisfaction element to the consumer transaction, which has heightened the importance of branding. Branding led to the permeation of…
I’m in a Unique Position I’m not special. But I do recognize that I’m a demographic outlier. I was born in 1982, one of the very first Millennials. I’m an elderly enough Gen Yer to have an established, well-enough paying job that I have a little discretionary income. But even though I’m a Millennial on…
I’d like to start by sharing a bio on Mitch, but there’s entirely too much to list. If you’d like some background and context on his experience and qualifications head over to the Google. There you can find his blog, books, HBR posts, podcast, previous speaking engagements, AdAge Power 150 Ranking, and lots of other…
Getting Out the Wire Cutters In January, I suspended my DirecTV service. If you’re with DirecTV, you can actually turn off your service while maintaining your account. You don’t pay any bills for the selected duration (max of 6 months), you keep all of your equipment, and when the service comes back on it’s like…
I spent some time chatting with my ISP yesterday about their services. I had a fairly simple question about available packages, and how I could increase my monthly data allowance (which I didn’t know existed until last weekend – more on that later). Evidently their rules, and the systems and social media policies that are…
I’m a regular listener of the new(ish) podcast The Work Talk Show, hosted by Nick Westergaard and DJ Waldow. If you haven’t checked it out, go back and listen to a couple (iOS link). Nick and DJ approach their podcast from a different angle than most marketing professionals, by interviewing “wicked smart” guests like Seth…
I turned off DirecTV in January. So far, six weeks in we’ve gotten pretty used to antenna TV and Netflix. But there’s something that I’ve noticed that I miss with Netflix. You know that feeling on a late Saturday afternoon when you turn on the TV without a specific purpose? There’s no new episodes of…
I received an email from JCP Rewards moments ago that caught me off-guard. Just by opening the email I “opted in” to their rewards program. Is that deceptive, or streamlined? Note: There was an easily accessible opt-out in the body text.
For a long time, a Facebook like has been a public demonstration of someone showing that they value something. And for years, people have clamored for a Dislike option as well. Facebook has never given in though, and has avoided much “Troll”ery on the site. However, the problem is that by focusing solely on the the Like,…