Designing Products, Experiences, and Marketing
Having a child takes you places you wouldn’t normally go. Even though my wife and I have always gone to children’s movies, and were the only childless couple at the Barnum and Baileys Circus at Wells Fargo Arena last year, we’ve recently found ourselves in places strictly frequented by genuine families. With the fall season…
I think I fell in love on North High Street here in Columbus. She and I met Tuesday night, and as cute as she was, I really went nuts for the way she tasted. At 714 N. High Street, there’s a small ice cream shop called Jeni’s Ice Creams. And it’s her, the shop, that…
I work for an insurance company. I’m fairly new to this social media world, but have fallen madly in love with it. Pairing these two pieces of my life has been an inevitability really, and I finally have compiled some illustrative examples of why an insurance company would adopt social media marketing activities. I’m not…
On June 9th, I posted my thoughts on a stunt that WWE chairman Vince McMahon pulled on Monday Night Raw. On the show, Vince was giving out his own money to fans who entered the contest on-line, were able to answer their phone when called, and were able to give Vince the secret password. The…
Just a few interesting notes from the convention I worked last week. I more than likely missed a few observations serving free popcorn to the thousands upon thousands of Shriners that overtook St. Louis, but here are my most noted items. The Color Purple My colleague and I handed out hundreds of keychains and stress…
Ryan from “The Office” recently defined target markets as “a way of looking at subsets of a larger population in closely related demographic groups”. And while I agree with the definition, I feel like it’s old news. Nowadays, it seems like a company can target itself right into the ground. By setting your sights too…
I have decided to part ways with some of my old video game equipment, as I hope to make mine the new PS3 Metal Gear Solid 4 bundle this week. If you, or someone you know is interested in these items, let me know. I have the PS2 and Gamecube bundles on the popular, feature…
As I watch Vince McMahon give away $1,000,000 of his own money tonight to WWE Raw viewers, I find myself wondering why. After the announcement that the password to claim the prize was “WWE Universe”, I started to think that this was really an elaborate marketing scheme to build awareness for a new WWE brand.…
The other day I got to thinking about some times in high school that I wish I had pictures of. As I tried to recall more, I realized that some of these were classic moments not only fun for me to remember, but the whole school. Since no one had camera phones all the way…
I got this marketing piece in the mail the other day, and had to share how poorly it was done. I think the individual(s) responsible for this portion of the piece should seriously consider a career change. I was originally intrigued by the articles Cinderella story, but ended up laughing at the production quality of…