Designing Products, Experiences, and Marketing
For the last two winters, the Ankeny video and game rental company Hollywood Video has done something that bugged me. I’ve done nothing more than lived with it, until now. Never thinking about how Hollywood Video’s actions might impact certain individuals, I was seeing only the side of the employees at the shop. So what’s…
<—– As you can see to the left, I have revived my Traineo.com account to try and again motivate myself to lose weight. This is my usual goal this time of year, so let’s see how well I do in 2009. I have a few new tools that might help me along this year. I…
It seems like I get a lot of e-mails from the companies I do business with. They usually find some reason to send me an e-mail trying to solicit more of my marginally profitable business, and very rarely do they make it past broca’s wall. Something I’ve noticed recently, however, is that I continue to…
“But Seth, you’re not a teacher.” I know that I’m not a teacher. In fact, the closest I’ve come to teaching was taking Fundamentals of Education in college, which required me to fulfill quite a few classroom hours with students. But my wife is a teacher. My wife teaches for a small school on the…
Having a child takes you places you wouldn’t normally go. Even though my wife and I have always gone to children’s movies, and were the only childless couple at the Barnum and Baileys Circus at Wells Fargo Arena last year, we’ve recently found ourselves in places strictly frequented by genuine families. With the fall season…
I think I fell in love on North High Street here in Columbus. She and I met Tuesday night, and as cute as she was, I really went nuts for the way she tasted. At 714 N. High Street, there’s a small ice cream shop called Jeni’s Ice Creams. And it’s her, the shop, that…
I work for an insurance company. I’m fairly new to this social media world, but have fallen madly in love with it. Pairing these two pieces of my life has been an inevitability really, and I finally have compiled some illustrative examples of why an insurance company would adopt social media marketing activities. I’m not…
On June 9th, I posted my thoughts on a stunt that WWE chairman Vince McMahon pulled on Monday Night Raw. On the show, Vince was giving out his own money to fans who entered the contest on-line, were able to answer their phone when called, and were able to give Vince the secret password. The…
Just a few interesting notes from the convention I worked last week. I more than likely missed a few observations serving free popcorn to the thousands upon thousands of Shriners that overtook St. Louis, but here are my most noted items. The Color Purple My colleague and I handed out hundreds of keychains and stress…
Ryan from “The Office” recently defined target markets as “a way of looking at subsets of a larger population in closely related demographic groups”. And while I agree with the definition, I feel like it’s old news. Nowadays, it seems like a company can target itself right into the ground. By setting your sights too…