Author: sethmsparks

You’re Getting Screwed by Ads

By sethmsparks

The amount of time you spend unwittingly watching ads throughout your day is appalling. We often hear the statistic of how many ads we see throughout the day, but we don’t think about how that exposure translates to time. If you want time back to be productive, or even just to watch more Netflix, pay…

The Four Most Basic Leadership Fundamentals

By sethmsparks

Ever catch yourself thinking, “Maybe I’m just not leadership material”? Or perhaps you’re wondering why your leadership mojo isn’t landing like it should? Say hello to Distributed Leadership—a game-changing approach that proves you don’t have to be a flawless leader to make a big impact. By tapping into key leadership skills like sense-making, relating, visioning,…

Does Modern Church Need More Sunshine and Less Spotlight?

By sethmsparks

I Blame Lula Rogers Remember “Pure Country”? That feel-good movie where country singer Dusty ditches the pyrotechnics and laser shows to get back to his roots? The one about dancing chickens, and the little white bit at the top of chicken poop still being chicken poop? Yep, that one! As a kid, I watched that…

GetTogether: Find Friends to Game With (Portfolio Piece)

By sethmsparks

For: Kent State University, UX Masters Program Role: Student, UX Lead When: Fall 2019 Summary This project required us to come up with a new app idea and create a working prototype. I decided that the market needed a better way for gamers to find friends that they would enjoy playing with based on more…

Member Experience Network (Portfolio Piece)

By sethmsparks

For: Nationwide Insurance | Role: Employee, Project Lead | 2016-2019 Summary In 2016 Nationwide’s affinity program invested in a thought leadership initiative to educate non-profit partners on how to craft a best-in-class member experience. I led the development of two major portions of this program, developing the website and managing all marketing and communications strategies. Using a variety of…

Not Posting to Facebook News

By sethmsparks

Recently I decided to abstain from Social Media by posting less there and starting a newsletter instead. I had quite a few friends and family sign-up, and the first edition can be read here. You can sign up to receive it here.

Sharon Public Library (Portfolio Piece)

By sethmsparks

During my Information Architecture coursework at Kent State, we were tasked with updating a public library website. The Sharon (Massachusetts) Public Library website currently resembles many other public library sites that have not been modernized due to limited funding, and our goal was the make the site more user friendly through the information architecture of the site, i.e. organization, labeling, search, and navigation.

Learn more, faster with Blinkist.

By sethmsparks

If you’re like me and feel like there’s too much to learn, to catch up on, to know, so that we can be an ally for marginalized communities and ideas – then I’m going to recommend Blinkist. I’ve used it for years for business books, but I’m finding myself exploring other genres and domains regularly.…